Why does my medical practice need a newsletter?
A medical practice newsletter helps you stay connected with your patients and gives them a reason to stay loyal to you. A great practice newsletter helps ensure high retention rates and increases referral rates. The more impressions you make, the more you’ll be on people’s minds, and the more likely they’ll remember your practice when asked.
Should my practice newsletter be printed or e-mailed?
BOTH! Electronic newsletters are the most cost effective. Statistically more than 80% of the patients who receive your practice e-newsletter will open it and more than 60% will read it and engage with it. Together, a printed practice newsletter (mailed or sitting in the office) and an electronic practice newsletter has the most impact.
How often should my practice newsletter be sent?
We recommend that practices distribute a medical newsletter when they have relevant news no less than quarterly. You cannot gauge success, improve your content or make multiple impressions on your patients with just one newsletter.
Can people subscribe to my newsletter who are not a part of the practice?
Yes, and they do! A subscription form can be easily embedded on your website.
What should be included in a practice newsletter?
Relative content, clear simple writing and great graphics and imagery make a great newsletter. Less is more. You should include professional development, recent awards, relevant medical news, patient stories, outreach events and patient contests. Make sure to invite recipients to share the newsletter with friends by including a forwarding link as well as social media links. Your logo and contact information should always be prominent and the newsletter should always link to your website.
Ready to start sending a practice newsletter to your patients? Virginia Creative Group can help. We have the skills and experience to create effective newsletters for your medical practice. Contact us today. We look forward to working with you!