Would you make rain boots out of magazines and expect your feet to stay dry? Of course not!
Accordingly, you should not create marketing materials on poor-quality paper and expect them to relay a high-quality message. There are plenty of areas where you can maximize your marketing dollars and save money, but Heavens to Betsy, paper and print quality are not places to skimp!
Yes, we know. We all live in a vastly digital world. That’s precisely why it’s extra important that when you put something in your prospects’ or clients’ hands—that it accurately reflects you.
Flimsy paper gives an instant impression of poor quality.
A smudged or uneven print job gives the impression of carelessness.
- even if you have highly-qualified leads…
- even if you have impressive artwork…
- even if your nephew can print them for you for free…
At Virginia Creative Group, poor print quality and cheap paper are on our list of unforgivables. It’s simply a way of saying, “I really don’t care about quality!”
Is this the impression you want to give to prospective patients (who you are asking to trust you with their health)? We certainly hope not.
At VCG, we are fans of maximizing marketing dollars. We will guide you to get the most for your money. But paper is not a place to take the budget-option. The poor impression you’ll give is not worth the money you’ll save. Let your competitors use cheap paper. When it comes to printed materials, if you want to make the right impression, you’ve got to go big or go home!
Yes, we have been called paper snobs. But we have also been called extremely effective by numerous clients like this one:
“VCG’s direct mailers are the first mailers that have ever gotten a response.”-Dr. Anthony Martin, Anthony Martin Dentistry
Like the rest of our work, we are entirely committed to everything we produce being top-quality, professional and effective.
Need a partner who can help your practice market it with high-quality print collateral and get results? Connect with us!
