Virginia Creative Group featured in Oyster Pointer Magazine! If Carol Hayes’ brain lit up every time she had a great idea, she would be a walking, talking beacon of bright light.
Hayes is founder of Virginia Creative Group (VCG), a marketing and advertising agency that works primarily with medical, dental and orthodontic groups to establish their brands and then draft a plan using a suite of creativity and knowledge. The goal is to bring patients through the door and keep them coming back.
An idea guru, Hayes’ brain is forever engaged, always searching for inventive ways to bring her clients to the market’s forefront. She is a rapid-fire innovator who punctuates her sentences with southern charm.
“I’m constantly thinking,” Hayes says. “I love learning anything new.”
Hayes started in marketing 11 years ago after a dentist asked her to edit a Yellow Pages’ advertisement for him. She realized at that point that there was a whole world out there for her to market. Hayes launched VCG in 2011, operating from her home until recently, when she moved to Oyster Point. She has 12 technologically and artistically savvy employees.
VCG has grown significantly over the years, finding a niche market in medical and dental practices. The firm completes a whole marketing package for its clients. A key piece of that is to conceive a practice’s message and use colorful graphics and succinct wording to relay what the doctors order. It’s a turnkey process, meaning all pieces of the plan are ready for clients with little work required on their part. “We create a flight map. That’s the fun part. We do from A to Z,” says Hayes.
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