If you’re a medical practice who’s ready for the next evolution of your marketing, the big task of finding a medical practice marketing partner is upon you! With so many out there, it’s ultra-important to find the right fit — and that can be achieved by asking the right questions.
Here are 18 questions we recommend you ask when looking for a healthcare marketing agency:
Experience & References
- How long have you been doing this?
- Can I call your clients?
- How have you helped practices like mine?
Culture & Logistics
- How long do your employees typically stay with you?
- Will we be dealing with the same person, or many different people?
- As the client, what will our involvement be? How many hours will be required of us?
- Will you work with our competitors?
Timing
- How long does it take to make a website change?
- How long does it take to design a brochure?
Rates
- How often do rates increase?
- If something costs more, will we be told in advance?
Security & Compliance
- Do your employees undergo HIPAA training?
- How do you stay informed about website security?
Offerings
- Do you actually post on social media, or do you just provide suggestions?
- How do you handle social media comments and reviews?
- How do you support referral marketing?
- Will you be working on our website and marketing behind the scenes — or just when we ask for something?
- Do you handle SEO, and if so, how do you stay up to date on best practices?
When you have an amazing marketing partner on your side, life can get a lot easier (and your practice can get a lot more successful). If you’d like to explore the possibility of partnership with VGC, let’s talk.
