How much do you actually know about categories and blog tags? Are you using them at all? And most importantly, are you using them correctly?
If not, it might be hurting your SEO rankings.
The internet moves fast, and Google moves even faster. At VCG, we keep up with Google’s preferences and changes, so that we can keep our clients’ websites as user-friendly, and Google-friendly, as possible.
The result?
- higher search engine rankings
- enhanced usability
Based on everything we know, we recommend having no more than 10 categories for your blog, and using less than 5 tags per blog post.
So for us, this might look like…
Category (choose one)
- Orthodontic practice marketing
- Medical practice marketing
- Dental practice marketing
- OBGYN marketing
- Orthopedic practice marketing
- Pediatric practice marketing
- Plastic Surgery practice marketing
- Pulmonary practice marketing
- Primary Care practice marketing
Tags within categories (choose no more than 5):
- website development
- graphic design
- referral marketing
- SEO
- Brand identity & development
- Social media marketing & management
- Print collateral design
- Email marketing
- Relationship marketing
- Reputation marketing & management
So, we may have a post that is categorized as medical practice marketing, and its tags include referral marketing and print collateral design.
Or we may have a post that is categorized as dental practice marketing, and its tags include website design and email marketing.
You want users to be able to find what they are looking for using categories and tags.
You also want Google to understand how your site is organized, and what your content is about.
Of course, as quickly as Google moves, these best practices might change in the future — and we’ll be on top of it.
Categories, Tags and Blogs: Connect With Us!!
Is it time to clean up your messy blog — and turn it into a strategic one? Need a category and tag hierarchy that works for your medical practice? Connect with us!