Email Marketing- Necessary for your practice

Coffee is brewing? Check your smartphone.

Feeling bored? Check your smartphone.

Want to procrastinate? Check your smartphone.

Waiting in line? Check your smartphone.

Refresh. Refresh. Refresh.

Most of us check our email numerous times per day. We are looking for something to inform or entertain. Something to engage with or focus on.

A fun, smart, relevant email—with a timely or inspiring subject line—will get read during these intervals in time. Are you providing one for your patients? Is the one you’re providing strategic enough to produce results?  

Today we want to remind you why having an on-target email marketing plan is GREAT for your medical practice:

• • It costs next to nothing. Truly, it’s one of the most affordable forms of marketing available. 
  • It’s easy to consume quickly—during these little breaks in the day. It can help your readers fill a void with something that feels good.
  • It’s meatier. It can provide you with more opportunities than a social media post, without being overwhelming. 
  • Emails can support your overall marketing efforts. Yet another opportunity to enrich your brand!
  • Emails supply knowledge and connection—both of which are commodities.
  • Emails can be personal. The whole idea of email marketing is that it’s speaking directly to someone you know. When you have a blog, anyone can find your website and read it (which is excellent and helpful for SEO). But when you do email marketing, people must be subscribed. This means the content can be even more customized, personal and conversational. Essentially you are sending a message to someone you are connected with and are building a relationship with. This provides deeper possibilities for connection!

There are so many ways to do email marketing that fit into your overall brand, message and marketing strategy. Get your content right, and your subscribers will actually look forward to receiving it.

Don’t worry. At Virginia Creative Group, we can help you find just the right approach to email marketing for your medical practice. We are a virtual company so we rely on email to do our job, we can make email work for you.

We can create marketing plan, write your email, design it, send it out, oversee the metrics and so much more!

Email Marketing: Let’s Talk!

Need a creative partner who can handle it all? Let’s talk.