We firmly believe Gratitude Marketing should trump all other marketing efforts. 

When gratitude starts at the top … it filters down to your team and patients!

Thank you

A culture of gratitude:

    • Fosters an environment of engaged professionals
    • Makes your work-life more enjoyable
    • Positively affects patient experiences

Here are our Top 10 EASY actionable ways to say THANK YOU!

1. Say Thank you like it’s your BUSINESS – Say THANK YOU, I appreciate you – it’s that simple! 

    • In every email
    • In every phone call
    • In every text
    • In every meeting
    • At the start of the morning huddle 
    • At the beginning of the day 
    • At the end of the day
    • At unexpected times

2. Get out your pen and paper! A handwritten thank you note!

At Virginia Creative Group, we know our way around online marketing. Heck, we love everything online. But for crying out loud, when it comes to saying thank you, a handwritten thank you note should be the first step in every medical practice’s gratitude marketing strategies.

3. Send A Text 

    • Great job on that presentation! 
    • Awesome job diffusing that angry patient … 
    • Loved your ideas. Thanks for heading that up!
    • I noticed you were early… 
    • I noticed you stood up for our values.

4. Public Shout Out 

    • When you see someone doing something praiseworthy, simply write your praise on a sticky note with the person’s name.
    • Encourage team members to notice great patient care, sterilization, breakroom cleanup, patient communication, etc. Once noticed, write a note about it to encourage each other. 
    • Stick the sticky note somewhere for everyone to see.
    • Put a shout-out on social media. Meet the team where they are, on social media! 

5. Drop them a drink!

Starbucks, Tropical Smoothie and Chick-fil-A offer the ability to text a gift card for a drink or ice cream!

6. Time Off or… Time Off – TIME OFF

Surprise them or plan it but give them some much-deserved time off. 

7. Feed Em! 

    • Take them to lunch
    • Have lunch delivered to the office 
    • Have a team picnic 

8. Dress Down Day

Allow them the opportunity to have a Dress Down Day as a thank you for all they do.

9. Gifts! 

    • Cash
    • Gift Cards – everybody loves Starbucks & Amazon
    • Annual Bonuses 
    • Shopping Spree 
    • Personalized gifts

10. Have Some Fun! Take a Break as a team and have some fun as a team.

    • Bake-Off or Chili Cook-Off – Have team members who don’t like to cook? They can judge. 
    • Let The Games Begin – Host a kickball game, office chair relay race, Nerf gun war
    • Fun Friday – Put games in the break room (don’t forget the donuts)
    • Break a Pinata  
    • Leave Lottery Tickets

Gratitude Marketing: Let’s Get Started

If you have questions or want to know what else you can do to improve your gratitude marketing to your team, your patients or your referral sources, contact Virginia Creative Group online or call or text us at 757-903-6356 and leave a message.