If you’re a medical practice who’s ready for the next evolution of your marketing, the big task of finding a medical practice marketing partner is upon you! With so many out there, it’s ultra-important to find the right fit — and that can be achieved by asking the right questions. 

Here are 18 questions we recommend you ask when looking for a healthcare marketing agency:

Experience & ReferencesChoosing a marketing agency: medical practice marketing

  • How long have you been doing this?
  • Can I call your clients?
  • How have you helped practices like mine?

Culture & Logistics

  • How long do your employees typically stay with you?
  • Will we be dealing with the same person, or many different people?
  • As the client, what will our involvement be? How many hours will be required of us?
  • Will you work with our competitors?

Timing

  • How long does it take to make a website change?
  • How long does it take to design a brochure?

Rates

  • How often do rates increase?
  • If something costs more, will we be told in advance?

Security & Compliance

  • Do your employees undergo HIPAA training? 
  • How do you stay informed about website security? 

Offerings

  • Do you actually post on social media, or do you just provide suggestions? 
  • How do you handle social media comments and reviews?
  • How do you support referral marketing?
  • Will you be working on our website and marketing behind the scenes — or just when we ask for something?
  • Do you handle SEO, and if so, how do you stay up to date on best practices? 

When you have an amazing marketing partner on your side, life can get a lot easier (and your practice can get a lot more successful). If you’d like to explore the possibility of partnership with VGC, let’s talk.