Want Google to display your medical practice in local search results? Then you’ve got to optimize for local search — so that Google knows exactly where you are.

With the widespread use of smartphones, local Google search has become even more powerful. Google’s algorithms take into account mobile-friendliness as a ranking factor, ensuring that businesses with mobile-optimized websites have an edge in local search results. 

This mobile-centric approach allows users to find what they need quickly and easily, leading to increased foot traffic and conversions for local businesses. By prioritizing mobile responsiveness and providing a seamless mobile experience, medical practices can tap into the growing number of users relying on local Google search from their smartphones.

Here are our tips on how to get local search traffic to your website:

Optimizing your website for local search graphic with search icon

  1. Create a mobile-friendly and responsive experience. This means that your website plays well with mobile devices. Even if your website is the most beautiful website in the world when viewed from a computer, your practice will lose out if it’s not ultra-mobile-friendly. 
  2. Make sure your medical practice webpages are built to optimize local search. This includes using strategic:
    1. Local Keywords
    2. Meta tags
    3. Descriptions with local information 
    4. Image tags with local information 
    5. Schema markup for local keywords 
    6. Unique local content on pages
    7. Local SEO linking
    8. Location-specific pages for each location. 
      1. Each location of your practice should have dedicated location pages on your website. Location-specific pages should include:
        1. Company name, address, phone number
        2. Images of the waiting room, reception, exam rooms
        3. Business hours
        4. Patient comments, reviews, and testimonials 
        5. Embedded Google map
        6. Directions of where and how to get to your business (be sure to include popular local landmarks, if possible, so Google can connect the dots)
  3. Optimize all of your listings. Your website matters, but so do your other listings.
    1. Optimize your medical practice’s Google Business Profile (GBP).
    2. Optimize all of your platforms with local information:
      1. Apple Business Connect (updated platform now includes logo, cover photo, business description, photos, hours, address and website)
      2. Facebook
      3. Nextdoor 
      4. Instagram 
      5. YouTube / YouTube Shorts

Don’t miss out on new patients because your site isn’t mobile-friendly and appealing to local search. Want us to take the website pressure — and marketing pressure — off your shoulders? At VCG, we handle everything.  Let’s talk.