We often meet with medical practices and businesses and find that they have someone in house “working” on social media. And quite often, the work does not involve intent or strategy, and it is not coordinated with the practice’s branding or marketing efforts. We have even run into situations where the doctor or dentist is posting on Facebook or tweeting in-between patients. A common misconception is that business and practice owners who are using social media every day for their personal use believe that they, or someone in their office, can also manage and get results for their business. With the rise of the e-patient and with more decisions being made through social media outlets than ever, it makes sense to outsource social media profile management. A social media professional will help you define your practice goals, and build a strategy around them.
Why hire a social media professional:
- Social media rules and best practices change and change often. For example, do you know Facebook’s latest changes and how a small business needs to adapt to the new algorithm? Are you aware of the best time to tweet or how to get more followers on Instagram?
- Do you know how to design a professional-looking branded timeline? Does your timeline cover change with events or campaigns? Graphic design support is needed for professional timeline covers, custom apps, social media contests and other visual content.
- Do you have time to develop and post fresh, relevant content daily on several social media profiles? Do you have time to monitor comments, feedback and your reputation across all your social media profiles?
- Do you want results? Do you want your social media profiles to grow? Do you want to increase followers and brand loyalty?
If your practice’s social media strategy is in need of direction and know-how, we can help create a clear and focused social media strategy. Want to see our work in action, or learn more about our social media services? Connect with us!