Print collateral for marketingIs your print collateral successfully building value for your medical services?

Print collateral is an important marketing tool. Printed pieces are a great way to visually showcase your practice, your brand and will help share your identity with your patients. At VCG, our design team custom creates every piece of print that your practice needs to stand out from the competition. 

Here are 4 reasons why what you put in print matters:

  1. Print Collateral Is Tangible and Sticks Around- Patient education print collateral can stay in offices or homes for months or even years after they are received. 

  2. Print Collateral Is Creditable– Print pieces leave your reader with a feeling of legitimacy – just like reading an article in the New York Times.

  3. Print Collateral Grows Your Brand– The significance of having a well recognized brand is as important as sweet tea on a hot summer day. Printed collateral and other branded materials are an excellent way to grow your practice brand. 

  4. Print Collateral Is More- With more companies taking their marketing efforts online, the old has become new again!  With this in mind, designing and sharing a great printed marketing piece should be high on your list of strategic marketing plans.  

You certainly don’t want to wait to get your print marketing perfected… you need to do it now! 

Here are 5 ways to get your print kicked into high gear:

  1. Patient Stories– Print collateral showcasing patient/client stories is a sure fire win. People love a good comeback story and the feeling of confidence they gain from the positive experience another person had provides an automatic feeling of trust in the reader that can’t be earned any other way! 
  2. Build Trust- Building trust and dependability between you and your patients is extremely important. Print collateral is a great way to educate and show your expertise.
  3. Light A Fire– You want your readers to have an urgency to get something done. Call to actions such as “Schedule Your New Patient Appointment Now;” “Why wait to see Dr. XXX” will help potential patients move forward and take action!
  4. Use BUZZ words– Using words that are frequently used in another context will get your readers interested. Popular, trending keywords that grab a reader’s attention are great  to use in print collateral to gain attention and grab your audience. 
  5. Make them laugh- Everybody loves to laugh. We don’t always remember everything we read but we do remember how something or somebody makes us feel. You want to make your patients feel good… so then they will remember you and refer others to your practice. 

Great things will happen when your practice or business connects with Virginia Creative Group. Call us to learn how we can design print collateral to make your practice stand out!