What is internal architecture?
“Website architecture is the way your website is structured or, more specifically, how your website’s structure can help users easily and quickly find information and drive conversions.” Clifford Chi
Having a good internal architecture for your medical practice website is more important than you probably realize. When you go to a website and click on the “Contact” page, for example, that’s a part of the website’s internal architecture. A smart website will have an easy to navigate menu, so all your important information is found quickly and easily. If important information isn’t easily accessed, the potential patient will quickly leave and more than likely go to your competitors website to find what they need. Interesting fact: 55% of visitors only spend 15 seconds engaging with websites. So what does that mean for us? That means, our job creating websites is more important than ever. Patients will decide in mere seconds if you have what they want by your website alone. For example, if they can’t easily navigate your website, find your address or telephone number, see if you can help in an emergency situation, they will move on to a website that does quickly provide that information.
At Virginia Creative Group, our website experts create a great internal architecture with these 5 main points in mind:
- Not making users think too hard to get to the information
- Leveraging industry familiarity
- Maintaining consistency
- Making internal links understandable
- Fewer clicks
(https://blog.hubspot.com/marketing/website-architecture)
Internal architecture isn’t only important to your website visitors, but also to Google. Well, the more appealing your site is to your visitors, the more appealing it is to google as well. Google has a tricky algorithm that is constantly changing. A good, easy-to-use site structure is the core of good SEO (search engine optimization). Google essentially decides who gets shown by many factors, one of them being by who has good site structure. A strong, clear site structure is going to populate well with Google. If people don’t visit your site and can’t easily find information, that reflects negatively on Google.
Search Engine Journal says information architects “determine the overall interlinking structure with the goal of creating confidence for both search engines and site visitors by establishing hierarchy and orientation via navigation.” Performance in search engines — Setting up proper architecture on your site ensures search engines can find…your pages. Having a user-friendly site is oh-so-important. If users have a good experience, search engines will also have a good experience. The entire point of a website is to convert your users; get them to take some type of action. A site that’s planned, designed, organized and accessible all with the goal of leading users down a conversion path is a site everyone loves (including search engines).
At Virginia Creative Group, we know how important your business is to you. We want to give you beautiful, effective, smart websites that reflect who you are and help get you the business you deserve. We start with intelligent use of internal architecture, paired with beautiful elements, styling and design, which gives your visitors and Google a great experience.
Internal Architecture: Let’s Talk!
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