Now that you understand our Google Partner Certification, you know that we are well-equipped to help you see results from Google advertising. Today, we’re going to explain why your practice needs to be advertising on Google.
Why should your practice be advertising on Google?
We could talk about this all day, but we’ll keep today’s post short and explain more in upcoming posts. Here are the main reasons your practice must be advertising on Google:
- People are moving quickly to make decisions. There is an 18% reduction in scrolling when people do a Google search, so if your natural search results are coming up at the bottom of the first page of a Google search—or lower—it’s likely that potential patients will never even see you. With Google Adwords, you can assure that your practice will be at the top of the page when they’re looking for you.
- Timing is everything. Google ads make sure you’re in your prospect’s view at the right moment. While other forms of advertising may be bombarding people, Google ads are actually initiated by the person searching! So when someone is looking for a “dentist in Charleston,” you can be there to fill that need! Ultimately, the prospect is saying, “Help me find what I’m looking for” and by placing a Google ad, you have the opportunity to answer them.
- It’s faster than SEO and it helps improve SEO! We believe SEO is an important part of your growth plan, but it can take a long time to see natural search results—and they are never guaranteed. Google AdWords does guarantee rankings. Even better? Advertising on Google also helps with SEO. Because of AdWords, your site will be getting more clicks, which ultimately helps improve your “natural” search rankings.
- Advertising costs—under control. Google AdWords lets you set a daily limit to control advertising costs so you will never spend more than you want.
- Want results? You’ll see them. We can prove it. Google advertising is easy to measure. The cold, hard conversion facts are undeniable.
Need to be reminded about the magnitude that Google has on people’s lives and their everyday decisions?
Watch this video:
https://www.youtube.com/watch?v=cplXL-E1ioA
Is Google Advertising worth it?
The answer is an astounding yes.