October is a great month for orthodontic practices all over the country. Its placement in the fall, just after back-to-school season and just before the holidays, makes it a perfect time to promote orthodontic health, generate leads for new patients and solidify existing patient loyalty. And, even more importantly, October is when orthodontists all over the country celebrate National Orthodontic Health Month in their offices.
There’s no better time to draw attention to your practice and educate your community on the importance of orthodontic health than at a time when sweets and sugary treats are lining every aisle of your local grocery stores. Make sure your practice gets the most out of this festive season with these simple tricks (and treats)!
Get Festive By Decorating Your Office
October is an amazing time to decorate your practice. Go all-out with festive banners, streamers, or whatever else your heart desires! We find that teams love setting up and enjoying seasonal decorations, and patients love having fun, new stuff to look at when they come in for their appointments. And with your patients scanning the walls for all your incredible decorations, you have a perfect opportunity to sprinkle in some educational information about National Orthodontic Health Month.
Our clients have had great success with flyers, posters and banners that draw focus and tell patients all about National Orthodontic Health Month. These can be purely educational or play off the Halloween spirit. Still, either way, your patients will have direct access to this important information right there in the office, easy to find among all the fun and festive decorations.
Treat Orthodontic Patients To Fun October Events
October is an excellent time for practice events and patient appreciation, which provides the perfect opportunity for additional education and information about National Orthodontic Health Month. These can be themed after Halloween, as in a Trunk or Treat event, focused on the fall, like in a tiny pumpkin giveaway, or even back to school themed by providing orthodontic materials, like toothbrushes and floss, to your local schools.
No matter what you do, these events are a ton of fun for your team and patients alike, and they are a fantastic opportunity for further education and marketing for yourself and your patients. The options are endless, and so are the rewards!
Generate Buzz With A Seasonal Promotion
Promotions are always an amazing marketing tool for both current and pending patients. Take advantage of National Orthodontic Health Month being in October by offering up a wealth of fun and relevant opportunities for promotions that can expand your practice’s reach and get your name out in the community all month long.
Special treatment offers in October can target specific groups like teens or expand to any and all new patients. Our clients have seen much success with offering promotions that cut costs for orthodontic treatment for new patients, which draws attention to both your practice and orthodontic health education.
No Tricks, Just Treat Your Patients!
Offering fun prizes, treatment promotions, or costume contests during October is an awesome way to bring attention to your practice and the importance of orthodontic care. By working with your team and being creative, you can make your practice shine during National Orthodontic Health Month and for the rest of the year, too!
If you are an orthodontic or medical practice looking for a partner in your marketing journey, look no further than Virginia Creative Group. Our dedicated team of professionals is a one-stop-shop for all your marketing needs, from website design and print collateral to social media marketing and more.
Are you ready to take your practice’s marketing to the next level? Let’s talk.