Can AI in Orthodontics Make Your Consultations More Human?
How Treatment Coordinators Can Use AI to Improve the New-Patient Experience When orthodontic practices think about artificial intelligence, the conversation [...]
AI Changing Search. Here’s What Medical & Dental & Orthodontic Practices Need to Know.
For more than two decades, the goal of digital marketing was simple: rank well on Google. Today, that goal is [...]
The Next Frontier: Provider Authority
One of the most important shifts we’re watching and one that many marketing agencies aren’t talking about yet is provider [...]
Harnessing the Power of Referral Marketing
For medical practices — from primary care, pediatric and pulmonary practices, to dental, orthodontic and Ob/Gyn practices — there’s no [...]
Benefits Of Texting For Medical Practices
Medical practices: Please, let them text. Patients want to. It’s the way they communicate. And by allowing texting — you [...]
Medical Practices: Show This On Your Lobby TV
A lot of medical practices have HGTV playing on their lobby TVs. Bad idea, folks (unless you take insurance for [...]
3 Ways to Celebrate Orthodontic Health Month
October is a great month for orthodontic practices all over the country. Its placement in the fall, just after back-to-school [...]
Special marketing for bi-specialty practices
If you run a bi-specialty practice—pediatric dentistry and orthodontics—you are unique. And we hope you are marketing your practice that [...]
Dental Practices: You Need a Membership Program
How a membership program will benefit for your practice For dental practices, we’re seeing more membership programs and plans pop [...]
What’s your magical marketing moment?
As a medical practice, it’s your job to provide excellent patient care. But what makes you stand out beyond that is providing a [...]