Medical practices: Please, let them text.
Patients want to. It’s the way they communicate. And by allowing texting — you will have a more efficient, more welcoming medical practice that is truly meeting patients’ needs.
Why integrate texting into your medical practice? 
- Because patients prefer text! Nobody wants to have to make a phone call anymore. And nobody wants to get interrupted by an incoming phone call. Text messaging satisfies a patient’s desire for instant gratification while helping your practice, too.
- Patients are more likely to engage with, and communicate via, a method that’s easy for them. Watching a patient education video that arrives over text is easy. Texting to confirm is simple. Realistically, if they have to call you to cancel their appointment, you’ll end up having more no-shows.
- Text controls the message. This means you can have total consistency, eliminate communication challenges, and avoid anything cringeful that might accidentally happen over the phone.
- Texting saves you time and maximizes your team’s efficiency. Texting takes a lot less time than talking. This frees up so much of your team’s day.
- Texting makes managing incoming leads a breeze! At VCG, we can help you implement a system that works.
- Text increases conversion. When you text contracts and payment links, patients sign and pay faster.
What should medical practices be using text for?
On a basic level, we think it’s important that patients can text to:
- Request appointments
- Confirm appointments
- Cancel appointments
- Pay you
Beyond that, text can open up so many new possibilities for your practice, like:
- Turn cars into waiting rooms. One beneficial thing that came from COVID is something that many patients prefer — waiting in their cars until you’re ready for them. You can text patients when it’s time to come in!
- Send welcome messages or videos. A “We can’t wait to see you!” message or video goes a long way to ease patients’ nerves and make them feel excited.
- Send patient education materials. Text helps you meet patient needs quickly, on-demand. “I’m going to text you that video about post-surgical care right now.”
At VCG, we can help you set up and automate all of this! Let’s talk.