Have you considered custom made welcome videos for your practice? Anything you can do to elevate the patient experience is a win for your practice, and one of the best ways to elevate the patient experience is with something unexpected and delightful! When it comes to marketing, an unexpected delight will make a meaningful and memorable impression on your recipient — and it goes miles to secure a positive relationship.
One of our orthodontists, Dr. Garner, takes 10 minutes every night to make quick, custom welcome videos for the patients he will see the following day. Each video takes less than a minute to create and send.
He has a member of his team film it on an iPhone and then texts the video to the parent.
Example Video
Your video can be short, sweet and to the point! What matters is that your patient knows you care and are looking forward to meeting with them.
“Hi Callie, it’s Dr. Smith. I can’t wait to meet you tomorrow and talk about your goals and how we can get started!”
You can also include any last-minute information your patient needs to know.
“If you haven’t filled out your paperwork yet, make sure to do that to make your visit more efficient.”
Why Custom Videos Work
Custom, night-before welcome videos work because they:
- Personalize the patient experience.
- Help the patient (and parent) feel comfortable and excited!
- Decrease the likelihood of a no-show.
- Give you a last chance to share any necessary information.
- Make your patients feel special and cared for!
- Are an important part of building a GREAT experience at your practice.
When a doctor takes a minute to make and send a video to you before your first appointment, that’s a big deal. It would make any of us feel special!
If you don’t have time to make quick, personalized videos, you can also send a more general welcome video the night before their appointment. We can help you create this! You can even set a reminder so your system sends the video automatically. Here is a great example by one of our amazing orthodontists, Dr. Joosse!
Ultimately, this type of personal video can be transformative for your practice — and it takes so little time that it’s almost a crime not to do it. If you like to really maximize the value of your time, this tip is for you!
Custom Welcome Videos: Let’s Get Started
For help creating a generic night-before video, contact Virginia Creative Group! We’re here to help you enhance your patients’ experiences. Whether you are an orthodontist, a primary doctor or a plastic surgeon, we have you covered.