We hope your practice is already sending referral gifts regularly. This is an important practice for showing gratitude and maintaining positive relationships.
Here’s a way to further appreciate — and amp up — referrals to your practice.
In addition to your regular referral gifts every 3-4 months, start to provide instant gratification for the really great referrers.
When To Deliver An Immediate Thank You Gift
Deliver an immediate thank you gift whenever:
- A provider sends a really good patient or group of patients.
- A new provider refers someone unexpectedly.
- An old provider suddenly sends more folks than usual.
When these invigorating referrals happen, you have to do something right away! By rewarding this behavior change, it will drastically increase the likelihood of it happening again.
What To Bring
Donuts, bagels, crumble cookies, bundt cakes – whatever yummy food item is available in your area! It doesn’t have to be extravagant, but if you give some love to a local bakery, that will create further goodwill in your community!
Who Should Deliver The Treats?
It’s really important that the doctor or practice manager hand-delivers this gift. That’s where the biggest results come from! It shows you made the effort for them (like they made the effort in referring to you!) and it demonstrates your genuine appreciation more than a FedEx delivery ever could.
One of our doctors has become known as the donut king because he hand-delivers delicious donuts to the best referrers each month.
Does It Have To Be Immediate?
At the end of each month, look at who stood out in the referral gifts arena, then hop on over to the bakery and deliver the gratitude!
It’s amazing what a box of donuts and a heartfelt “Thank you so much for the referrals” can do. You’ll see the results in:
- joy and appreciation
- more referrals!
Plus, it makes you feel good, too. After all, who doesn’t like making people happy with delicious treats?
Reward Your Best Referrers Regularly
Remember, teams at your referring practices are always changing. When those donuts keep coming, it will keep your practice fresh in the minds of new team members! The old ones are re-encouraged, and the new ones will get into the habit, too.
Extra Credit
A big fat smile and a “thank you” works wonders. Get some extra credit by including a heartfelt handwritten note. Thanks for trusting us to care for your patients. It means the world to us! Make it a little different every time.
Referral Gifts: Need To Get A Referral Program Off The Ground?
If you don’t have a referral gifts program happening every 3-4 months at your practice, we can handle everything for you! Connect with us!