Marketing ideas are plentiful at medical practices. Unfortunately, consistent implementation is not.
Starting something (like a blog or TikTok) and not doing it consistently looks much worse than not posting at all.
Would you want a doctor to do a halfway job with your medical procedure? Of course not! Just like you don’t want to portray sloppiness with your medical services, you don’t want to portray sloppiness or incompleteness with your marketing efforts.
As a medical practice, it’s important that you avoid:
- The blog that only has a few outdated posts.
- The lone Instagram post.
- The newsletter that you sent twice.
- The mailer that doesn’t look like your practice.
- The follow-up that never gets sent.
Know that even when you have a good marketing idea, implementation and follow through is everything. If you’re going to do something, do it completely.
- Don’t post on Facebook unless you have a budget (or else nobody will see it).
- Don’t put videos on YouTube unless you use Closed Captions.
- Don’t write a blog unless you optimize it.
- Don’t let a team member do your marketing unless you give them the time.
- Don’t create a patient education flier unless you get it triple-proofed.
- Don’t do anything without good branding and strategy behind it!
Everything you do reflects your practice. So does everything you do inconsistently.
Our Advice
Don’t keep adding to your efforts unless you have a consistent foundation! Marketing must be done consistently in order to generate results; things don’t work in isolation.
Need consistent marketing that works? Let’s talk.