How welcoming is your website?
At home, you may have a wreath on the front door. Some planters with flowers or shrubs. A welcome mat. You may decorate it for holidays to welcome visitors and share your flair with the neighborhood. Your house is ready for guests…but how welcoming is your website?
At your medical practice, maybe you do the same thing. Or perhaps your front door is viewed as purely functional. Open. Close.
But guess what?
The tangible front door at your medical practice—that’s not the front door that matters most!
The real front door to your medical practice—the one that really matters—is your website! The question to ask, then, is if your website is welcoming.
It’s 2020. Your website is the entryway to your practice. More people than ever are working from home – you need to meet them where they are – online!
It should be welcoming.
It should say: We understand what you need. Come inside, we’re here to make life better!
Let’s say a new prospective patient is on-the-hunt for a new medical practice of your specialty.
Perhaps they’ve done a Google search, seen social media posts, gotten referred by a friend, or read reviews online.
Guess how they will attempt to get to know you? Your website! It’s your website’s job to welcome them and make them feel at home.
And you’ve got about 15 seconds to do it.
At VCG, we like to keep it real. 2020 has arrived, and if you’re not maximizing this online front door—you can expect visitors (a.k.a. patients) to start dwindling.
But don’t worry…at VCG, we are experts are creating welcoming websites for medical practices. Ready to ensure your website is attracting and welcoming new patients this year? Let’s talk.