Has someone approached you asking for free services in exchange for their influence online?
Wondering if your practice needs an influencer?
Here’s our take…
We know that real, true influence starts with people.
The impact isn’t instant or obvious.
And it needs to stem from somewhere genuine.
We also know that if you’re doing things right, you already have lots of people who can affect your practice—without having to give them free services.
We haven’t seen any meaningful results from medical practices working with one or two online “influencers.” (Sure, like anything else, it could take time to build. Things might be happening behind the scenes that aren’t clear yet.)
What we have seen—are tremendous results—from practices who make every patient an influencer.
Yes, every patient can help support your practice!
Every interaction, with every patient, is an opportunity to spread positivity about your practice.
Want to have a whole community of influencers?
Be good to your patients. Have an authentic and engaging brand. Have an awesome website. Blog, use social media, be involved in the community, communicate well and follow up. Have strong values and represent them in everything you do.
That will reach beyond what one or two Instagram “influencers” could create.
So, if you want to try an influencer, you can. Every marketing tool has potential.
But for your practice, we’d prefer hundreds of them—who you don’t have to pay.
Let’s Talk!
Need a creative partner who can take the stress away and handle it all? Let’s talk.