Like we gushed about last time, we love marketing Invisalign® because of their strong brand, availability of marketing materials and generosity in helping orthodontists get to the next level. Today, we are going to get even more specific. If your practice is marketing Invisalign, we recommend these six ways to get ahead:

7Make a separate budget for Invisalign® marketing. Whether you do online ads, direct mail campaigns or email marketing, keeping your Invisalign® outreach separate in your marketing budget will make measuring the results easier.

  1. Post about Invisalign® on social media at least twice a week on all platforms. We recommend using Facebook, Twitter, Pinterest and Instagram. Need post ideas? Success stories, testimonials, or helpful information (which the Invisalign® marketing portal has plenty of).
  2. Blog about Invisalign® regularly (We recommend at least 6 times a year).  Optimize your blog for search engines and post your Invisalign® blogs on social media platforms.
  3. Make sure Invisalign® is easily findable on your home page.  We recommend the main navigation, above the fold and again in the footer.
  4. Use their trademark. As a partner of Invisalign®, you want to align with their strong brand. Using the trademark properly demonstrates credibility.
  5. Customize your campaigns. Even though Invisalign® provides a great starting point and all the materials you’ll need, you will still need to tailor and customize campaigns to your practices brand and your patients. (If you need help, let’s talk.)
  6. Maximize the marketing portal. Like we said, Invisalign® has abundant resources to help you in your marketing. Take advantage of everything they have to offer.

Want all of Invisalign’s® marketing materials in an easy-to-access format? We have everything in a Dropbox folder. We’d be happy to share it. Just contact us and we’ll send you the link.