You can’t fight Amazon.
Or HelloFresh.
Or Chick-Fil-A, where you can order through your app.
The world is getting more convenient by the minute! And this means consumers are expecting more convenience. Even corporations like Walmart and CVS are getting involved in healthcare, which is also upping the convenience factor for consumers.
What is your practice doing to keep up?
Are you doing what’s necessary to provide convenience for your patients and prospects?
Sometimes we hear medical practices say: “Online leads aren’t valuable.”
We couldn’t disagree more. Online leads are valuable—they’re the first step in how you become a convenient medical practice!
There is no patient, or lead-type, that should be considered obsolete. Whether they come through text, phone, your website, an online source, Invisalign or anywhere else, you must treat them with equal potential. They are all reaching out in the way that is most convenient for them. Will your response meet their need for convenience? If it does, you have an excellent opportunity to get them to the next step—becoming a paying patient.
We have practices who are meeting this need for convenience by:
- Dropping off aligners to patients at home
- Offering walk-in/evening/weekend hours
- Offering at-home visits
- Providing multiple options for prospects to reach out
- Responding quickly and strategically to all leads
- Providing video consultations/instructions/intros/follow-ups
Do these things for a successful practice in today’s world of convenience:
- In your mind, and the minds of your team members, ensure that every source of getting a patient is viewed as equal. Treat online leads like the valuable leads they are.
- Always be thinking about how you can make things more convenient for patients and prospects. How can you meet their needs—conveniently?
Make Your Medical Practice More Convenient With VCG
Want to make your practice more convenient? Virginia Creative Group can help! Let’s talk.