Medical practices: Are you reaching new local patients by properly optimizing your Google Business Profile?
Did you know that 1-in-3 Google mobile searches are location-based? And in nearly half of the searches, users are seeking local information? People aren’t just searching for an orthodontist — they are searching for an orthodontist in their area! Whether they type “orthodontist Roanoke” or not, Google provides results based on a person’s location — and you want to be showing up in those searches. If they aren’t finding you, they’re finding your competition! One of the most powerful ways to give Google the information it needs to help you show up is to optimize your Google Business Profile.
Make sure your Google Business Profile (GBP) is optimized and regularly updated.
Through a Google Business Profile, you can create a unique listing for each of your locations and showcase relevant information: address, phone number, website, business hours, photos and customer reviews! By optimizing your GBP listing (formerly Google My Business), your practice can enhance its online presence and improve its chances of appearing in the coveted “Local Pack” or “Map Pack” results. Moreover, GBP enables businesses to engage with customers by responding to reviews, posting updates about events or promotions, and even offering direct booking options. Google Business Profile listings also offer insights and analytics that can help you analyze how users are interacting with your profile, such as:
- Keywords users are searching for when they see your listing
- Surrounding area codes where users are requesting directions
- How many users are viewing the website and calling from your listing
- If visitors are coming from a Google search or Google Maps, and if they are viewing on a desktop or mobile device
These features not only enhance the customer experience, but also boost a business’s visibility and credibility in local search results.
For our fully retained clients — to help assure that your GBP drives significant traffic to your practice — we:
- Publish quality content
- Make sure images (such as exterior and interior office pictures, signage, and provider photos) are current and optimized
- Upload a logo and cover photo to match your unique branding
- Maintain and update business information (hours, website, phone number, service area and location)
- Publish detailed and customized business descriptions and services
- Provide a direct link to the booking page of the website
- Add offers/promotions
- Monitor profiles to ensure that information stays up-to-date and accurate
- Respond to reviews
- Make sure your entire website is optimized for local search
When Google knows where you are, it will help you connect with new patients. If you want a partner who can handle everything marketing-related, including maximizing your local search presence, let’s talk.