What is Schema Mark-up and How Does it Benefit Your Medical Practice Website?
Simply put, adding schema markup will improve your website – much like eating vegetables or getting a good night’s rest is beneficial to your health! When utilized correctly it can have a significantly positive impact on your website’s search engine ranking. The higher you are on search engine ranking the more new patients can find your practice! 
So, What is Schema Mark-Up?
Schema is essentially a code that, once implemented into a website, makes search engines smarter by breaking down all the components of a web page and explaining what each part of the page is.
If a user types in a Google search, a website with schema markup will be able to show that user exactly what a website is all about, where the business is located, how much a product costs, and much more – this essentially helps users decided which result they would like to click on and further pursue. You can think of it like having a very detailed virtual business card!
When a search engine is able to display more information, it helps your patients make more informed decisions and helps improve user experience. If your website is focused on a great user experience you’re more likely to be rewarded with higher rankings, and higher rankings will bring more leads to your practice!
Even though you may have not heard of schema markup, chances are that you have seen it and it has helped you decide what search result you will click on when you Google a product or a service.
For example, if you Google search “obgyn near me” you will see a list of the ob/gyn practices that work with patients in your community. Having a list of doctors that is narrowed down to your neighborhood, who provide the service you’re looking for while also having an environment that makes you feel comfortable helps you, as a consumer, make an informed decision about who you choose. When schema tags are used on your website, you will see that the patients who find you are invested in the community and are invested in finding a long-term partner for their medical care. The extra info provided by the schema is super helpful for users to decide which website they will eventually click on.
Schema markup is a new form of search engine optimization – but it’s one that will probably be with us for a long time. In fact, websites that use schema markup will rank better than websites that don’t. While schema markup is not the only factor here, it’s an important one and a great way to help you have a leg up on your competition!
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