Who knew a relatively inexpensive piece of printed material could make such a big difference for your medical practice? Well, we did!
At Virginia Creative Group, we are huge proponents of consultation folders! They provide so much value, for such a small investment.
Picture this: Your prospective new patient comes in. The practice makes them feel comfortable, and the doctor discusses possible treatments or procedures with them. And they leave … with a random print out? That doesn’t feel right, does it? Please, don’t let this happen! Finish your new patient visit with the same polish and refinement you delivered throughout: send them home with a consultation folder.
When new patients come in, you want them to walk out with something. Whatever you send them away with — be it a brochure, a print out, or a fridge magnet — put it in a folder. This elevates your game instantly.
Why do you need a new patient consultation folder?
- It builds value.
- It points to high-quality.
- It justifies high prices.
- It shows off your practice.
- It answers questions and provides information that will reassure them.
- It appeals to the top-quality patients you are trying to attract (the ones who pay, keep their appointments, and tell their friends about you).
Ultimately this small piece of marketing collateral helps prospects feel cared for. When you pay attention to the special touches, it lets clients know — whether consciously or subconsciously — that you will go the extra mile to take care of them.
And guess what? Your medical practice can get all of this value for a tiny investment. A new patient folder is very inexpensive to print!
Who should use a new patient / consultation folder?
Any doctor or medical practice who is proposing any kind of treatment, surgical procedure or intervention:
- OB-GYNs seeing any new patient for pregnancy or surgical procedures
- Orthodontists, periodontists, dentists doing new patient consultations
- Orthopedic practices proposing surgery
- Plastic surgeons, for any procedure
- Primary care and pediatric practices who want to stand out!
What to include in your new patient folder:
- Testimonials
- Specific information about the procedure you discussed with them
- Information about your practice, including the other services you offer
- A magnet, notepad or promotional item
Here are more tips for presentation folders that convert patients.
If you like to get a lot of bang for your buck, you will get so much mileage and benefit from having a folder! Like other special touches in your practice, it lets prospective patients know that you take the extra care, and will do the same for them.
Need a healthcare marketing agency who can help strengthen your practice in every way? Let’s talk.