Ever heard the term, “Presentation is everything”? The way we present things really does matter. And when it comes to getting your prospects’ attention and sharing information, presentation is more important than ever. You could have a great, organized, caring practice with lots of helpful services, but if you share this message in a haphazard way—nobody will ever know. A stack of loose papers just isn’t very enticing when your goal is to reach and retain your patients’ attention…
This is why we think presentation folders are essential for any great practice looking to attract patients.
What is a Presentation Folder?
It is a well-designed folder that represents your practice. It allows for a consistent means to present and distribute your message in an organized, attractive and logical sequence. For you, it’s a versatile delivery system. For your recipients, it is an organized way to receive and process information that clearly reflects your brand.
A Few Benefits
- Unlike a website, this is physical interaction. It doesn’t require a strong wi-fi signal, clicking or swiping of any sort—just good lighting!
- The folder (and what’s inside!) builds value for your practice.
- A presentation folder gives your practice control over the experience the reader has when taking in the information.
- It’s flexible! Your presentation folder can be targeted specifically for each individual patient’s needs or concerns. For example, you might send general information to a prospective patient, and more specific information to a current patient who has asked about a certain procedure.
The Capabilities
The versatility of a presentation folder (and its contents!) is vast. It’s why they are such a useful tool for our clients. We’ve developed presentation folders to help our practices achieve a variety of goals. Presentation folders can help:
- Build value for your practice
- Introduce a new offering
- Show what makes your practice unique
- Explain what prospects want to know
- Introduce doctors
- Share success stories
- Seal the deal on a consultation
The Goals
A well-designed folder is all about your brand! It should reflect what you want to project. Some folders are serious, some are fun. Some are complicated, some are simple. Depending on your brand, your goals, and your audience, the folder and its contents will be entirely customized…but the ultimate goals are always the same:
- Representation: you want it to reflect your practice
- Anticipation: you want them to open it
- Impression: you want it to engage them and hold their attention
- Conversion: you want to leave a positive impression, teach them something, and/or help them take the next step
Whether your goal is information-sharing, converting prospective patients, or strengthening your brand—a presentation folder is a powerful means of helping you.
Watch our awesome video on presentation folders to learn more:
Have questions? Don’t be afraid to ask! Let’s talk.